How to Use AI to Turbocharge Your Book Marketing
Sandra Beckwith
This interview will expire in…
In this session, you’ll discover:
Learn how to use AI tools in helping identify target audiences, create marketing messages, research podcast opportunities, and develop lead magnets. Sandra Beckwith offers examples using prompts in ChatGPT and Perplexity, and shares best practices like being specific with prompts, working step-by-step, and verifying AI outputs.
Bonus:
– 5-Step Mini-Course
Comment Below With Your Key Takeaways Or If You Have Questions About The Session.
A bit disappointed that this session starts with misinformation in regards to copyright of AI generated materials. I was hoping for a more open-minded session but this comes across in the first 5 mins as hypocritical – feel free to say how YOU choose to use AI and the tools, but stop dictating or telling people how THEY SHOULD use the tools. We are adults and are free to make that judgement ourselves. I had looked forward to this session but the misinformation provided makes me wonder how accurate anything else mentioned is and what is more theoretical in terms of marketing. Definitely won’t be signing up again for these.
My understanding (from many sources) is that any AI generated content is not copyright-able, if AI creates it, anyone can use it & you have no recourse if they do. Your prompt would be yours (if you wrote it), but anything generated would become instant public domain. The most ‘popular tools’ information was from a media outlet & are tools that Sandra said she uses – as many do, Sandra is telling us what she knows.
Thanks, Danelle. I’m glad you understand. We can only copyright AI-generated content when we’ve significantly edited it and added our own input. But a book that’s 100% written by an AI tool can’t be copyrighted.
Thanks for the feedback, CK. Could you tell me what, specifically, is misinformation? That would help me respond to your comment.
Hi CK,
Sandra’s point about copyright is accurate. Under current U.S. law, you cannot copyright work that was generated by AI, even partially, unless it’s “a de minimis amount”.
You’re welcome to disagree with how something is presented, but calling the session hypocritical or dismissing the entire talk over a point of legal fact doesn’t reflect the kind of respectful interaction we aim for at CBM.
As adults, we can all understand that anything a speaker shares in a summit session is guidance, not an order. Sandra shared her expertise and experience to help others, and that deserves to be met with basic courtesy, whether or not you agree with every word or how it is worded.
Thank you, Karen.
I enjoyed and learned a bunch from this session. The only AI I have ever used is Grammarly, and I only started with it to help with my grammar and spelling. I started with it years ago, and it has really upgraded (for the better so far). I have never used anything like ChatGPT and am a bit afraid to. She makes me feel more comfortable getting help from it.
Rachel, I’m glad this gave you something to think about! I started using the free version of grammar-checker QuillBot after learning about it through a content agency’s training on the best ways to use AI when researching and writing client articles, white papers, blog posts, etc. (The number one rule: Don’t use it to write your content.)
I’ve decided started playing around with chatgpt, so this was great!
I’m so glad to hear it, Eddy! Your prompt is really important. Being as specific as possible with it helps. I think once you get started, you’ll be surprised at how much it can do to streamline some of the more administrative tasks that come with being an author. Good luck!
Great presentation. Thanks for all the info. There’s so much to try and test. This will be helpful for my author clients and my book design website.
I’m so glad it was helpful, Peggy! There’s so much potential here, and much of it will save you time.
Thank you, Sandra, this was very helpful. I’ve been thinking about using ChatGPT but this session has given me specifics for using it that I hadn’t considered. I will start playing around it this weekend. My key takeaway, “…what else do you need to know from me to complete this task?” Will cut my research time in half. Thank you.
You’re so welcome, Helga! I love that “what else do you need from me…” tip, too! I picked that up from a session at a virtual summit similar to this one. All it takes is one “aha” to have an impact, right?
Thank you! I found this information to be very helpful!
I’m glad it was helpful, Virginia! Thanks for letting me know!
Thanks much
You’re welcome, Florine! I’m glad you could attend my session.
I appreciated the information on various GPTs beyond ChatGPT. I will certainly check out Perplexity for research. I enjoyed the info on podcast research, which will be very helpful to me moving forward in my future marketing. I look forward to seeing the information that your course provides. Thanks very much for sharing.
Thanks, Veronica! I’m finding Perplexity to be really helpful for work where I want to include a link to documentation. For example, in my blog posts, if I want to include a statistic that supports a point I’m making, Perplexity can find me a couple of options quicker than I can on my own.
Great and informative. I’ve been using ChatGPT’s coaching feature to help with questions about my character and my novel In general but your information on how to make better prompts is going to be so much more helpful.
I hadn’t heard of Perplexity, I was using an app called Socratic which was very good, but since google took over I don’t get the same results. So I use google and check down after the AI’s comments.
For other types of research I use Academia.edu. It’s free and you can get all sorest of papers and even some free books.
I signed up for your free course, much appreciated. Thank you..
What a helpful comment, Connie! Thanks! I haven’t heard of Academia.edu but now I’m going to check it out. Thanks for the tip!
Thanks for your great information. I will be using “What else do you need to know from me to complete this task?” I will check out “Perplexity.” I will also use AI to research my ideal reader for each of my books. Thanks.