The 3 Easiest Ways to Get Author and Book Publicity
Sandra Beckwith
This interview will expire in…
In this session, you’ll discover:
National award-winning former publicist Sandra Beckwith talks about three shortcuts to publicity success.
Bonus:
– 6 Publicity Tip Sheet Elements
Comment Below With Your Key Takeaways Or If You Have Questions About The Session.
This was one of the best interviews ever!
I’m so happy to hear that, Denise! Thank you!
I appreciated your first example. 🙂 Wiley is publishing my book for parents whose kids are being bullied in December.
https://www.wiley.com/en-sg/Rise+Above+Bullying%3A+Empower+and+Advocate+for+Your+Child-p-9781394282562
I am also self publishing 2 books for young people. Basically the same topic.
Really appreciated several suggestions I had thought about but wasn’t sure where to head next. Thank you.
You’re so welcome, Tricia!
As expected, great information here from Sanders. Good choice of guest, Karen.
Thanks, Mike!
Sandra is knowledgeable about her area of expertise.
Perhaps, as a budding writer, I found the material a bit dry ( I found my wind wandering during her presentation) and time-intensive. I am recently retired and my husband and I work on our ranch with livestock. I might have more time now but for those who are still in the workforce, with young families, may not have this time/extra money to do her recommended strategies.
Before I retired, I worked as a nurse at nursing home and had no big chunks of spare time, any down time went to household chores.
Still, all good ideas for those with better time management than I. Thank you.
Thanks for the feedback, Sylvia. I know many of us feel that marketing our books takes as much time as writing them!
I always enjoy Sandra’s talks! And bonus points for mentioning Michelle Nott, a fellow kid lit buddy of mine. 😀
Thanks, Teresa! And Michelle ROCKS!
Thank you, Sandra! 🙂 I’ve gotten lots of kid lit love this weekend from viewers.
Thanks, Teresa!! 🙂
If you missed the URL mentioned it’s: https://parentmedia.org/find-a-member/
Thank you!
Thanks, H.
Great information that can be used for marketing books as well as other events or clubs.
Absolutely, Ralph. These strategies apply to more than books.
Thanks Sandra – that was extremely useful.
I’m so glad, Frances. Thank you!
So much to think about. The publicity piece is the most daunting part of publishing a book. It feels intimidating. I appreciated your point of focusing on serving the audience. I wrote my first book because I wanted to help out those who read the book.
Can you give the url for the three publicity links you mentioned in step 3? I found qwoted, but not the other two.
Hi Linda,
parentmedia.org/find-a-member/
sourceofsources.com
cision.co.uk/journalist-services/connectively/
Linda, once you understand how the publicity process works, it becomes less daunting. The key is having something informative, interesting, and newsworthy to share and getting it to the right people. The services I mentioned — Source of Sources, Qwoted, and Connectively help with that, especially when you master the art of using them!
Thank you very much for this great info!
Jacquie, I’m thrilled it was helpful!
I really appreciate the size of these interviews. It makes it possible to watch the whole thing. Longer videos are hard to finish in one sitting.
Good to know, thanks!
I totally agree!
I found Sandra’s presentation so informative and relevant, with clear actionable items. Thank you!
Glad to see I hit my goals for this! Thanks for the feedback, Caroline!
How do you learn which media outlets you could send your tip sheet? Do they contact you if they publish it on one of their websites, or broadcasts, etc…?
Ideally, Jeff, you’ve written your tip sheet so well that they don’t need to contact you for more info and they run it as is. You only hear from them if they have a question or need more info. The best way to track pickup is to set up Google and Talkwalker alerts for your name and book title. You might want to set up one for your tip sheet topic, too. You can also use a free “backlink” checker site like arefs to look for links back to your site, as bloggers in particular often link to the source’s website.
Nora G. Ho from California
Sandra, I am a relatively new children’s book writer. Your advice and tips for publicity success were all practical and I feel I can make a plan and follow-up. You were thorough and thoughtful with your responses. Not only did you give the tip, e.g., regional public publication, but you followed up with How to find regional connections. Very informative in such a short time! Thank you!
Thank you, Nora! I attend a lot of these summits as an audience member, and I know that I’m always looking for specific here’s-how-to-do-it advice, so I try to deliver that as a presenter. I’m glad I pulled it off this time. (And your comment made my day, so thank you for that!)
Thank you, Sandra! I’ve subscribed to your newsletter for years and was not surprised by your organized and actionable content. I gleaned several plans of “attack” to develop a far-reaching media presence.
I am hearing impaired and appreciate you speaking slowly and enunciating clearly, even spelling out key words and website URLs. This is rare! I consider you a good role model for other presenters that value accessibility for all viewers. Karen Ferreira is another good example and often types URLs and such in the chat box.
I’m so glad the information and my style are helpful, Dorie! I really appreciate your feedback (and I’m so glad you’re one of my subscribers!).
Thank you – some great ideas I’d never considered. I’ll follow up on these.
Definitely take action, Marie!
qwoted.com
sourceofsources.com
connectively.us
It looks like many companies are under the connectively umbrella now
Thank you, Doug! Nice to see you here. 🙂
Thanks, Doug. And thanks for joining my Facebook book marketing group!
buildbookbuzz.com
Clear. fantastic. this is the info I was looking for …why I joined.
That’s wonderful, Victoria! Yay!
Fabulous presentation. One of the best I have listened to ever. Everything was explained so clearly. Thank you so much Sandra. So helpful!
Aw, so nice of you to say, Eileen! Thanks so much! I’m glad it was helpful.
Fantastic, thank you so much. Super-clear and useful.
You’re welcome, Janine! I hope you’re going to pursue at least 1 of the approaches!
Sandra, thank you for sharing your expertise . A very thoughtful, informative session . I will check out your blog. Thanks again.
You’re so welcome, Sharon! You might want to consider subscribing to my newsletter, too, at https://buildbookbuzz.com/gift so you get how-to info in your inbox every week.
Thank you Sandra. This was SO useful.
I will definitely be following up on your recommendations!
I’m thrilled to hear it, Cathy!
Thank you Sandra! Amazing advice! Thank you for sharing so generously!
I’m going to start my book publicity today with the focus on how to serve others.
That’s the right approach, Kara! So many of us write to help others in some way, but we can’t help them unless they know about our books, right? Best of luck with it!
WOW! These amazing tips, and I hung on to every word because this is the stage I will be entering very soon!! Mahalo, I appreciate your advice and for the tip sheet!!
Oh, I love this kind of feedback, Momi! Thank you!
Wow this interview was full of so much wisdom and very timely as I publish a nonfiction guidebook for parents whose child is getting bullied. Thank you for all the wonderful advice!
Absolutely excellent. Thank you so much for all the wonderful tips about how to do publicity as well as your encouragement to do it. This is an area in which I’m really weak. Many, many thanks!
Unfortunately, I haven’t been able to download your tip sheet on tip sheets. Is there any way to get it?
Hi Patricia, I just signed you up for it and will email it to you now!
Thank you Sandra. Your presentation was extremely helpful!