Why You Need an Email List & How to Start Building One

Philip Duncan

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In this session, you’ll discover:

Discover why you need an email list, the best time to start one, and different ways to gain more subscribers. Plus, Philip shares some ideas about what to write about in your emails.

Bonus:

Email Marketing and List Building For Authors Made Easy

Comment Below With Your Key Takeaways Or If You Have Questions About The Session.

21 responses

  1. Sara Stone Avatar

    Thank you so much!! I’m a total newbie and you had so much practical info….really appreciated!

  2. Bobbery Avatar
    Bobbery

    Love listening to Philip. But, there is no link under the video. Please help.

    1. Laura Lai Avatar

      The link is under his bio in the yellow field that says ‘Click Here To Access The Bonus Now.’

      1. Karen Ferreira Avatar
        Karen Ferreira

        Thanks, Laura!

  3. Jo Ann Jeffries Avatar

    Great advice for how many to send and be authentic in your emails.

  4. Victoria Smith Avatar

    I liked his authenic self! I will look into story orgin and I liked how he added personal stories in his emails that draw it back to his writings. Appealing to your audience and letting them see you. It conjured up ideas how I can take a personal story and hook it to how I named my characters in the second book. I just downloaded his two page idea to get more emails.

  5. Jennie Wittenbach Avatar

    Philip explained everything so clearly. I really liked that he said you do not have to be on social media!

  6. Jennie Wittenbach Avatar

    I liked how clearly you explained everything and said a person doesn’t have to have a social media site!

  7. Karen Bowen Avatar
    Karen Bowen

    Very informative. Thank you!

  8. Paula Avatar
    Paula

    Thank you Phillip for one of the best sessions I have ever listened to! I have written a children’s picture book and am trying to get an agent and I have some other stories I’m in the midst of writing. I am petrified of marketing and have no clue how to do any of it. You are the first person I have ever listened to who explained everything about an email list: why it’s important, how you go about it and so much more. I have pages of notes. I now finally understand how to do an email list, thanks to you. I so appreciate all your terrific info!

  9. deni case Avatar
    deni case

    Really great session with lots of valuable info so I signed up for the bonus but nothing has arrived in inbox (nor in spam!)

  10. deni case Avatar
    deni case

    Oops! Disregard last comment as the steps to be followed were unclear. I waited for the email before clicking the download box.

    1. Karen Ferreira Avatar
      Karen Ferreira

      Okay, glad you got it!

  11. Linda DeGree Avatar

    I enjoyed asking a question at the end of your newsletters to engage those who signed up for your email list. We must not only get emails, but we must nurture those who sign up for them with interesting and relevant information

  12. Christopher (Chris) S Centi Avatar

    I really enjoyed this informative session! Authenticity is what I am striving for, not only with my emails, but with videos I will be doing on my YouTube channel. Thank you!

  13. Pamela Harrison Avatar
    Pamela Harrison

    Philip, this was an amazingly helpful session. Your information inspired me to take the leap and create an email list. Your explanations were easy to understand. I can’t wait to use it. Thank you so much.

  14. Dorie Karl Avatar
    Dorie Karl

    Philip, thanks for your delightful authenticity! You were easy to listen to and fun to look at with your memorable head gear. Smart. Smart. Smart. I also took away the importance of being brief in each of a sequence of emails and not being afraid to share personal stories to foster relationships with your readers.

  15. Laura Lai Avatar

    I kind of agree with you that if a writer only has followers on social media, but not their emails it may lose them since the writer can be shut down unexpectedly by those who won the platform – although I don’t like the term ‘own your audience’ because some of us are afraid to be ‘owned.’ The reason why I believe that it can be possible, by mistake in most cases, is a personal experience: My mother is known for digestive issues but last winter she got to the lowest level possible constantly throwing up even the most dietetic thing. The doctors at the local hospital truly tried to find out where this was coming and I think they did a great job. Although many people didn’t miss the opportunity to write their negative reviews (with grammar mistakes!), I added my positive one. There were a few others like me who posted positive reviews and I think more should have done it for a more balanced view. Later, I’ve seen that my beautiful, positive, thankful review was not posted because it was considered ‘violent’ and ‘instigating to violence’ and that I needed to review it. I shortened it taking out some beautiful words and I still don’t know if the AI who initially must have read it actually posted it.

    So, yes, I agree that such accidents can happen, and having an email list would help stay in contact with your audience, but I believe that social media has the potential to help with book promotions if people would, for example, re-tweet others’ books to reach the audience that seeks a certain genre or those who seek 99c books, or only audiobooks, etc. Instead, I see very few re-tweets. This is not the fault of the platform. So, my point to somebody who isn’t a great fan of social media is that it has its potential if more would contribute to enhancing its potential.

    A writer’s arc for me would be to go from an email list skeptic to an email list enthusiast – although some steps in this direction must be made because of the overall agreement on its importance and I can make because I love to offer giveaways to the audience (I made a one-year book project volunteer and non-profit/give away in over ten languages that was successful!)

  16. Judy Sheer Watters Avatar

    Great ideas. Now to get that email list started!
    I started with memoir, did activity/puzzle books, 2 middle-grade mysteries, and now children’s books. I want to stay with memoirs and children’s books. How can I marry the 2 genres when developing an email audience? Can I include my memoir-writing channel or is this 3 different email lists? I’m basically a conundrum!

    1. Karen Ferreira Avatar
      Karen Ferreira

      Hi Judy, I’d recommend separate lists. You can ask everyone on your memoir list if they’d be interested to join the others lists, etc. But I wouldn’t just lump them all together.

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21 Comments

  1. I liked his authenic self! I will look into story orgin and I liked how he added personal stories in his emails that draw it back to his writings. Appealing to your audience and letting them see you. It conjured up ideas how I can take a personal story and hook it to how I named my characters in the second book. I just downloaded his two page idea to get more emails.

  2. Thank you Phillip for one of the best sessions I have ever listened to! I have written a children’s picture book and am trying to get an agent and I have some other stories I’m in the midst of writing. I am petrified of marketing and have no clue how to do any of it. You are the first person I have ever listened to who explained everything about an email list: why it’s important, how you go about it and so much more. I have pages of notes. I now finally understand how to do an email list, thanks to you. I so appreciate all your terrific info!

  3. Really great session with lots of valuable info so I signed up for the bonus but nothing has arrived in inbox (nor in spam!)

  4. Oops! Disregard last comment as the steps to be followed were unclear. I waited for the email before clicking the download box.

  5. I enjoyed asking a question at the end of your newsletters to engage those who signed up for your email list. We must not only get emails, but we must nurture those who sign up for them with interesting and relevant information

  6. Philip, this was an amazingly helpful session. Your information inspired me to take the leap and create an email list. Your explanations were easy to understand. I can’t wait to use it. Thank you so much.

  7. Philip, thanks for your delightful authenticity! You were easy to listen to and fun to look at with your memorable head gear. Smart. Smart. Smart. I also took away the importance of being brief in each of a sequence of emails and not being afraid to share personal stories to foster relationships with your readers.

  8. I kind of agree with you that if a writer only has followers on social media, but not their emails it may lose them since the writer can be shut down unexpectedly by those who won the platform – although I don’t like the term ‘own your audience’ because some of us are afraid to be ‘owned.’ The reason why I believe that it can be possible, by mistake in most cases, is a personal experience: My mother is known for digestive issues but last winter she got to the lowest level possible constantly throwing up even the most dietetic thing. The doctors at the local hospital truly tried to find out where this was coming and I think they did a great job. Although many people didn’t miss the opportunity to write their negative reviews (with grammar mistakes!), I added my positive one. There were a few others like me who posted positive reviews and I think more should have done it for a more balanced view. Later, I’ve seen that my beautiful, positive, thankful review was not posted because it was considered ‘violent’ and ‘instigating to violence’ and that I needed to review it. I shortened it taking out some beautiful words and I still don’t know if the AI who initially must have read it actually posted it.

    So, yes, I agree that such accidents can happen, and having an email list would help stay in contact with your audience, but I believe that social media has the potential to help with book promotions if people would, for example, re-tweet others’ books to reach the audience that seeks a certain genre or those who seek 99c books, or only audiobooks, etc. Instead, I see very few re-tweets. This is not the fault of the platform. So, my point to somebody who isn’t a great fan of social media is that it has its potential if more would contribute to enhancing its potential.

    A writer’s arc for me would be to go from an email list skeptic to an email list enthusiast – although some steps in this direction must be made because of the overall agreement on its importance and I can make because I love to offer giveaways to the audience (I made a one-year book project volunteer and non-profit/give away in over ten languages that was successful!)

  9. Great ideas. Now to get that email list started!
    I started with memoir, did activity/puzzle books, 2 middle-grade mysteries, and now children’s books. I want to stay with memoirs and children’s books. How can I marry the 2 genres when developing an email audience? Can I include my memoir-writing channel or is this 3 different email lists? I’m basically a conundrum!

    1. Hi Judy, I’d recommend separate lists. You can ask everyone on your memoir list if they’d be interested to join the others lists, etc. But I wouldn’t just lump them all together.

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