You’ve poured your heart into writing your children’s book, now it’s time to bring it to life and share it with readers!
Join two seasoned publishing professionals for an immersive day designed to take you from manuscript to marketing with confidence.
This live intensive is packed with practical guidance, insider strategies, and plenty of time for your specific questions. Whether you’re still finalizing your illustrations, deciding how to publish, or planning your launch, you’ll leave with a clear roadmap for success.
📅 Date: 21 November 2025
🕙 Time: 10:00 AM – 4:00 PM (with breaks and lunch)
💻 Location: Live on Zoom (recordings provided + lifetime access)
What You’ll Learn
Session 1 – All About Illustrations & Book Creation
🕐 10:10 – 11:15 AM EST | Led by Karen Ferreira
Achieve a professional, visually stunning book by understanding the illustration and design process from start to finish. Learn how to find and collaborate effectively with the right illustrator, follow proven workflows, and avoid the most common mistakes in book and cover design.
Session 2 – Understanding the Routes to Publishing
🕐 11:20 – 12:00 PM EST | Led by Alexa Bigwarfe
There’s no one-size-fits-all publishing path. In this session, you’ll learn the pros and cons of traditional, hybrid, and self-publishing options. Alexa will walk you through the tools, timelines, and expectations so you can make informed choices and publish with confidence.
Lunch Break – 12:00-12:45 EST
Session 3 –Pre-Launch Marketing for Children’s Authors
🕐 12:45 – 2:00 PM | Co-hosted by Alexa & Karen
Set your book up for success long before launch day! You’ll learn the essential strategies for building your audience, growing your email list, gathering early reviews, and creating buzz. Topics include ARC teams, Goodreads, review tours, media outreach, and social media prep.
Post-Launch Marketing
🕐 2:00 – 2:30 PM | Led by Alexa Bigwarfe
Your marketing journey doesn’t end on launch day! Learn how to keep momentum going with book awards, school visits, events, promo opportunities, and ongoing marketing systems that sustain book sales for months and years to come.
Break – 2:30-2:40 PM
Session 5 – Q&A Intensive
🕓 2:40 – 4:00 PM | With Alexa & Karen
Bring your questions! Get personalized advice and feedback from two experienced professionals who’ve helped hundreds of children’s book authors create, publish, and sell their books successfully.
What’s Included
- Full-day live workshop on Zoom
- Lifetime access to the session recordings
- Bonus: In-depth training replay on Printing & Distribution for Children’s Books (from last year’s VIP training)
- Q&A access with both instructors
- Actionable templates and resources
Get your ticket for only $47.
Includes Access to the Live Event, Plus Lifetime Access to the Recordings
These workshops will be jam-packed with info, with Q&A sessions to get your questions answered!
Meet Your Hosts
Alexa Bigwarfe
Alexa Bigwarfe is a USA Today bestselling author, publisher, and founder/CEO of Write|Publish|Sell and Purple Butterfly Press. She helps authors navigate the self-publishing process and build strong marketing foundations. Alexa has guided thousands of authors through writing, publishing, and promoting their books, with a particular passion for empowering children’s authors to succeed.
Karen Ferreira
Karen Ferreira is an award-winning illustrator, design expert, and founder of Children’s Book Mastery and GetYourBookIllustrations. She helps children’s book authors master every stage of the journey, from writing and illustration to publishing and marketing, by providing expert support and practical training. Through her coaching, online programmes, and the annual Children’s Book Mastery Summit, she has helped thousands of authors bring their stories to life.
Ready to Bring Your Book to Life?
Spaces are limited to keep the day interactive and personalized!
