

Your Hosts:


Founder and CEO, Children’s Book Mastery
What You’ll Gain When You Enroll:
These workshops will be jam-packed with info, with Q&A sessions to get your questions answered!

Schedule
Dates: November 7-8, 2024
Where: Live on Zoom
Start time: 10 am EST | 7 am PST | 14:00 UTC
End time: 4 pm EST | 1 pm PST | 20:00 UTC
Day 1

Welcome and Intro
10 am EST | 7 am PST | 14:00 UTC
All About Illustrations and Book Creation
10:30 am EST | 7:30 am PST | 14:30 UTC
Discover how to bring your book to life through effective illustrations and design. Learn to choose the right illustrator, set up a seamless collaboration, and avoid common design pitfalls for your cover and pages.
Q&A on Illustrations and Book Creation
11:30 am EST | 8:30 am PST | 15:30 UTC
Lunch Break
12 pm EST | 9 am PST | 16:00 UTC
Routes to Publishing Options and Distribution
1 pm EST | 10 am PST | 17:00 UTC
Understand the different publishing routes and tools to find your best fit. Learn about the key elements, publishing on KDP and IngramSpark distribution and obtaining your own print run.
Break
2:30 pm EST | 11:30 am PST | 18:30 UTC
Q&A on Publishing and Production
2:35 pm EST | 11:45 PST | 18:45 UTC

Day 2

Distribution and Printing Options
10 am EST | 7 am PST | 14:00 UTC
Learn about print runs and distribution options for higher-quality, more affordable books. In this session, Alexa covers working with a distributor and choosing the right printing service, as well as what this means in terms of selling the book. Gain insights into printing options and costs.
Q&A on Distribution and Printing Options
11 am EST | 8 am PST | 15:00 UTC
Lunch Break
11:30 am EST | 8:30 am PST | 15:30 UTC
Pre-Launch Marketing
12:30 pm EST | 9:30 am PST | 16:30 UTC
Ensure your book’s success by nailing pre-launch strategies. We’ll cover a pre-launch timeline and list-building, review tours, finding advance readers, review sites (consumer and trade), social media assets, and more, along with a handy timeline checklist.
Break
1:30 pm EST | 10:30 am PST | 17:30 UTC
Q&A on Pre-Launch Marketing
1:45 pm EST | 10:45 am PST | 17:45 UTC
Launch and Post-Launch Marketing
2:15 pm EST | 11:15 am PST | 18:15 UTC
Keep your book sales thriving with proven post-launch marketing strategies, including awards, school visits, events, and promotions.
Break
2:45 pm EST | 11:45 am PST | 18:45 UTC
Q&A with Karen and Alexa
3 pm EST | 12 pm PST | 19:00 UTC

Get your ticket for only $147.
Includes Access to the Live Event, Plus Lifetime Access to the Recordings
These workshops will be jam-packed with info, with Q&A sessions to get your questions answered!
Meet Your Instructors

Alexa Bigwarfe
Alexa Bigwarfe is a USA Today best-selling author, publisher, and founder and CEO of Write|Publish|Sell, a company dedicated to helping authors professionally self-publish and market their books. Her courses and training focus on arming authors with the knowledge they need to successfully self-publish and market their books. As the founder and CEO of Purple Butterfly Press, she is well versed in the world of children’s book publishing. Alexa owns three hybrid publishing houses, Kat Biggie Press, Chrysalis Press, and Purple Butterfly Press.

Karen Ferreira
Karen Ferreira is an award-winning illustrator and creative director, and the founder of Children’s Book Mastery and GetYourBookIllustrations, where she helps children’s book authors master the process of writing, creating, publishing and selling their books by providing all the know-how and expert support they need. It’s been her privilege to help hundreds of authors to complete their books, reach bestseller status and sell thousands of copies.


