Founder and CEO, Children’s Book Mastery
Here’s What’s Included When You Enroll:
Schedule
Dates: October 12-13, 2023
Start time: 10 am EST | 7 am PST | 14:00 UTC
End time: 4 pm EST | 1 pm PST | 20:00 UTC
Where: Live on Zoom
Day 1
Welcome and Intro
10 am EST | 7 am PST | 14:00 UTC
All About Illustrations and Book Creation
10:30 am EST | 7:30 am PST | 14:30 UTC
Achieve a better outcome for your book by being in the know about illustrations, cover and interior design. We’ll cover how to find the right illustrator for your book, best practices to work with them, processes to follow to achieve the best results, and dos and don’ts of book and cover design.
Q&A on Illustrations and Book Creation
11:30 am EST | 8:30 am PST | 15:30 UTC
Lunch Break
12 pm EST | 9 am PST | 16:00 UTC
Routes to Publishing Options and Distribution
1 pm EST | 10 am PST | 17:00 UTC
Understand the different routes to publishing, which may be the best for you, and the tools for publishing and different options. We’ll talk about the key elements you need to know and understand, go through publishing on KDP and IngramSpark, and introduce the idea of distribution and obtaining your own print run (which will be covered on Day 2).
Break
2:30 pm EST | 11:30 am PST | 18:30 UTC
Q&A on Publishing and Production
2:35 pm EST | 11:45 PST | 18:45 UTC
Day 2
Distribution and Printing Options
10 am EST | 7 am PST | 14:00 UTC
Many children’s book authors may consider a print run and working with a distributor to have higher quality books. In this session, Alexa will discuss what distribution means, where/how to find a distributor, printing options and costs, as well as what this means in terms of selling the book, and different options you may want to consider, like Lulu.
Q&A on Distribution and Printing Options
11 am EST | 8 am PST | 15:00 UTC
Lunch Break
11:30 am EST | 8:30 am PST | 15:30 UTC
Pre-Launch Marketing
12:30 pm EST | 9:30 am PST | 16:30 UTC
Ensure you’re set up for success! This workshop will walk you through the key activities and timelines for the most important pre-launch activities. This includes growing your email list, book review tours, finding advance readers, review sites, (consumer and trade), Goodreads, social media assets, and more! You’ll receive a checklist with the key activities and when they should be completed prior to launch.
Break
1:30 pm EST | 10:30 am PST | 17:30 UTC
Q&A on Pre-Launch Marketing
1:45 pm EST | 10:45 am PST | 17:45 UTC
Launch and Post-Launch Marketing
2:15 pm EST | 11:15 am PST | 18:15 UTC
We’ll provide the knowledge base and resources for continued marketing beyond the launch. Marketing will continue as long as you want to see book sales. We’ll go through the activities that provide the most success for children’s book authors after launch. This includes awards programs, school visits, other events, promo and marketing opportunities.
Break
2:45 pm EST | 11:45 am PST | 18:45 UTC
Q&A with Karen and Alexa
3 pm EST | 12 pm PST | 19:00 UTC
Get your ticket for only $147.
Includes Access to the Live Event, Plus Lifetime Access to the Recordings
These workshops will be jam-packed with info, with Q&A sessions to get your questions answered!
Meet Your Instructors
Alexa Bigwarfe
Alexa Bigwarfe is a USA Today best-selling author, publisher, and founder and CEO of Write|Publish|Sell, a company dedicated to helping authors professionally self-publish and market their books. Her courses and training focus on arming authors with the knowledge they need to successfully self-publish and market their books. As the founder and CEO of Purple Butterfly Press, she is well versed in the world of children’s book publishing. Alexa owns three hybrid publishing houses, Kat Biggie Press, Chrysalis Press, and Purple Butterfly Press.
Karen Ferreira
Karen Ferreira is an award-winning illustrator and creative director, and the founder of Children’s Book Mastery and GetYourBookIllustrations, where she helps children’s book authors master the process of writing, creating, publishing and selling their books by providing all the know-how and expert support they need. It’s been her privilege to help hundreds of authors to complete their books, reach bestseller status and sell thousands of copies.
