Join Us For Two Special Kids Book VIP Days!

With Alexa Bigwarfe and Karen Ferreira

Thursday-Friday, October 12-13, 2023, from 10am EST

Get your ticket for only $147.

Alexa Bigwarfe, Founder and CEO, Write|Publish|Sell
Karen Ferreira,
Founder and CEO, Children’s Book Mastery

Here’s What’s Included When You Enroll:

  • Two days, 6 hours a day, of training from two industry experts on how to succeed with your illustrations, book creation, publishing, printing, distribution and pre-launch, launch and post-launch marketing
  • Detailed worksheets and checklists to implement what you learn
  • Lifetime access to the recordings
  • Several Q&A sessions to get all your questions answered!


Dates: October 12-13, 2023

Start time: 10 am EST | 7 am PST | 14:00 UTC

End time: 4 pm EST | 1 pm PST | 20:00 UTC

Where: Live on Zoom

Day 1

Welcome and Intro

10 am EST | 7 am PST | 14:00 UTC

All About Illustrations and Book Creation

10:30 am EST | 7:30 am PST | 14:30 UTC

Achieve a better outcome for your book by being in the know about illustrations, cover and interior design. We’ll cover how to find the right illustrator for your book, best practices to work with them, processes to follow to achieve the best results, and dos and don’ts of book and cover design.

Q&A on Illustrations and Book Creation

11:30 am EST | 8:30 am PST | 15:30 UTC

Lunch Break

12 pm EST | 9 am PST | 16:00 UTC

Routes to Publishing Options and Distribution

1 pm EST | 10 am PST | 17:00 UTC

Understand the different routes to publishing, which may be the best for you, and the tools for publishing and different options. We’ll talk about the key elements you need to know and understand, go through publishing on KDP and IngramSpark, and introduce the idea of distribution and obtaining your own print run (which will be covered on Day 2).


2:30 pm EST | 11:30 am PST | 18:30 UTC

Q&A on Publishing and Production

2:35 pm EST | 11:45 PST | 18:45 UTC

Day 2

Distribution and Printing Options

10 am EST | 7 am PST | 14:00 UTC

Many children’s book authors may consider a print run and working with a distributor to have higher quality books. In this session, Alexa will discuss what distribution means, where/how to find a distributor, printing options and costs, as well as what this means in terms of selling the book, and different options you may want to consider, like Lulu.

Q&A on Distribution and Printing Options

11 am EST | 8 am PST | 15:00 UTC

Lunch Break

11:30 am EST | 8:30 am PST | 15:30 UTC

Pre-Launch Marketing

12:30 pm EST | 9:30 am PST | 16:30 UTC

Ensure you’re set up for success! This workshop will walk you through the key activities and timelines for the most important pre-launch activities. This includes growing your email list, book review tours, finding advance readers, review sites, (consumer and trade), Goodreads, social media assets, and more! You’ll receive a checklist with the key activities and when they should be completed prior to launch.


1:30 pm EST | 10:30 am PST | 17:30 UTC

Q&A on Pre-Launch Marketing

1:45 pm EST | 10:45 am PST | 17:45 UTC

Launch and Post-Launch Marketing

2:15 pm EST | 11:15 am PST | 18:15 UTC

We’ll provide the knowledge base and resources for continued marketing beyond the launch. Marketing will continue as long as you want to see book sales. We’ll go through the activities that provide the most success for children’s book authors after launch. This includes awards programs, school visits, other events, promo and marketing opportunities.


2:45 pm EST | 11:45 am PST | 18:45 UTC

Q&A with Karen and Alexa

3 pm EST | 12 pm PST | 19:00 UTC

Get your ticket for only $147.

Includes Access to the Live Event, Plus Lifetime Access to the Recordings

These workshops will be jam-packed with info, with Q&A sessions to get your questions answered!

Meet Your Instructors

Alexa Bigwarfe

Alexa Bigwarfe is a USA Today best-selling author, publisher, and founder and CEO of Write|Publish|Sell, a company dedicated to helping authors professionally self-publish and market their books. Her courses and training focus on arming authors with the knowledge they need to successfully self-publish and market their books. As the founder and CEO of Purple Butterfly Press, she is well versed in the world of children’s book publishing. Alexa owns three hybrid publishing houses, Kat Biggie Press, Chrysalis Press, and Purple Butterfly Press.

Karen Ferreira

Karen Ferreira is an award-winning illustrator and creative director, and the founder of Children’s Book Mastery and GetYourBookIllustrations, where she helps children’s book authors master the process of writing, creating, publishing and selling their books by providing all the know-how and expert support they need. It’s been her privilege to help hundreds of authors to complete their books, reach bestseller status and sell thousands of copies.