Children’s Book Marketing

The KidLit Creator’s Chronicle – Issue #61 I have a confession to make about my own picture book. Before I wrote Lilou’s Lost Rainbow, I did what all the advice says to do. I ran my idea through Publisher Rocket. I checked keywords and categories. I looked for comp titles. And I did all of it with…

The KidLit Creator’s Chronicle #53 Hi! When children’s book authors think about marketing, they usually think about social media, Amazon ads, or building an email list. And those are all valid strategies. But there’s one channel that doesn’t get enough attention in the children’s book world, and it’s a powerful one. Podcasts. Going on podcasts…

The KidLit Creator’s Chronicle – Issue #34 Recently, one of my CBM Coaching members (thanks, Nancy!) let me know that someone was using my company (GetYourBookIllustrations) artwork to promote their company. (They cold contacted her to try and illustrate her book, and the image they are using has her book in it! Gotta love the irony.)…

The KidLit Creator’s Chronicle – Issue #31 Whether you’re a new author or you’ve been trying to grow your sales for a while, school visits are one of the most effective ways to sell books, build credibility, and gain long-term success. There are a few broad ways to promote your books: Online marketing: This includes…

The KidLit Creator’s Chronicle – Issue #26 I’ve spoken to several authors who were working on their author brands. They were putting in effort choosing colours, testing out different fonts, even designing logos in Canva. But when I asked them the key questions—their why for writing, what their books were really about, who they were for, and…

The KidLit Creator’s Chronicle – Issue #23 On my side of the world, we’ve just passed the winter solstice. Yay! We’re back on our way to summer. If you’re in the northern hemisphere, enjoy your last half of summer and send some toasty weather this way, please! I’ve been researching the effects of AI on…

The KidLit Creator’s Chronicle – Issue #22 Hi, Imagine this: you’ve just finished reading your book to a room full of primary students. You’ve talked about how you made it, answered their questions, maybe shown them your sketches or notes. Then a hand goes up with the question, “Could I write a book too?” These…

The KidLit Creator’s Chronicle – Issue #19 Hi, We’ve all seen those exciting launch posts, the “I hit #1!” screenshots and the cheering emojis. Of course, there’s nothing wrong with that. Hitting a bestseller list is an amazing accomplishment, and if you’ve done it (or hope to), you should absolutely celebrate it. But the thing…

The KidLit Creator’s Chronicle – Issue #13 This week, we’ll cover something I’ve been deep in recently: Instagram. I just wrapped a 3-day Social Media Mastery Bootcamp, where we spent hours each day focused on how children’s book authors can use Instagram more intentionally, more simply, and more effectively. Whether you love Instagram or feel…

The KidLit Creator’s Chronicle – Issue #12 Amazon A+ Content gave 100,000 books a boost in sales of approximately 5.7%. If that sounds good, keep reading! Imagine walking into a bookshop. You spot a colourful picture book on display. The cover grabs your attention, so you pick it up. You flip it over to read the…

The KidLit Creator’s Chronicle – Issue #08 I’ve seen authors struggle to sell their books at certain venues or online platforms. They often think it’s because of their book or their marketing skill, but sometimes that’s not the case at all. Sometimes they’re simply in the wrong place, in front of the wrong audience. When…

The KidLit Creator’s Chronicle – Issue #07 When my daughter was little, I quickly realized she had a very specific taste in picture books—the sillier, the better. If a book was over-the-top and ridiculous, she was all in. It started with the Pig the Pug series by Aaron Blabey and Who Flung Dung? by Ben Redlich (which I’m pretty…

Planning an author visit to schools is an exciting opportunity to inspire students, spark creativity, and share the joy of writing (and sell books!). In this article, we’ll explore the benefits of author visits for children’s book writers and schools, understand different types of author visits, and plan a fruitful visit to the school. You’ll…

Who needs to learn how to write a children’s book lesson plan? Not only teachers but children’s book authors as well! It isn’t just about reading a story aloud; it’s about immersing young minds in the world of literature and sparking their love for reading. The challenge in writing a lesson plan is to be…